Web development
Naroomask Web development
Overview
Naroomask is a specialty retailer offering premium respiratory masks and accessories. They needed a friction‑free e‑commerce experience that would handle rapid product launches, seasonal demand spikes, and a global customer base. TENGRAINS delivered a full‑stack solution—design, development, and growth support—that now powers Naroomask’s smooth, high‑conversion storefront.
The Challenge
- Outdated Web Presence – The previous site was slow on mobile and lacked modern UX cues.
- Complex Product Variants – Different filtration grades, sizes, and bundle options required intuitive selection paths.
- Scaling for Demand – Viral campaigns would crash the old server stack; a more robust architecture was essential.
- Trust & Conversion – Customers wanted clear specs, certifications, and fast checkout to feel confident in their purchase.
Our Approach
Phase
What We Did
Discovery & UX Audit
Mapped user flows, analysed checkout drop‑off points, and benchmarked competitor speeds.
Design Sprint
Crafted a clean, conversion‑focused UI with larger product imagery, trust badges, and one‑click variant switching.
Custom Build
Developed a lightweight, headless e‑commerce stack (Next.js + Node API) with Stripe integration and real‑time inventory sync.
Performance Optimisation
Implemented image lazy‑loading, CDN caching, and server‑side rendering for sub‑1 s first contentful paint on mobile.
Growth Enablement
Added multilingual support, integrated Klaviyo for post‑purchase emails, and set up GA4 + Facebook Pixel for precise attribution.
Key Features Delivered
- Dynamic Product Configurator – Users toggle filter grades and colors without page reloads.
- Seamless Checkout – Guest or 1‑click login, Apple Pay, Google Pay, and card options powered by Stripe.
- Real‑Time Stock Alerts – “Only X left” badges driven by inventory API to spark urgency.
- Content Hub – Built‑in blog and FAQ to educate buyers about filtration standards and mask care.
- Global Shipping Rules – Automated rate lookup based on destination, weight, and courier.
Results & Impact
Metric
Phase
Results & Impact
Discovery & UX Audit
Mapped user flows, analysed checkout drop‑off points, and benchmarked competitor speeds.
Crafted a clean, conversion‑focused UI with larger product imagery, trust badges, and one‑click variant switching.
Custom Build
Developed a lightweight, headless e‑commerce stack (Next.js + Node API) with Stripe integration and real‑time inventory sync.
Implemented image lazy‑loading, CDN caching, and server‑side rendering for sub‑1 s first contentful paint on mobile.
Performance Optimisation
Growth Enablement
Added multilingual support, integrated Klaviyo for post‑purchase emails, and set up GA4 + Facebook Pixel for precise attribution.
Design Sprint
Services Provided
- Brand Strategy
- Brand Identity Design
- Website Design & Development
- UX Audit
- Product Rewamp